For the first two parts of this series, see the posts on fleet commanders and building a community.

There are a lot of dull and dreary little corporations in Eve.  And, strictly speaking, each of those has a story arc.  That story tends to go like this: someone decides that he wants to run a corporation, with no goal beyond the office, the title, the importance and perhaps the riches.  Babes would be nice but one even self-important oafs are not total fantasists.  He trains the skills; he forms the corporation; he invites some people from the godawful linguistic desert which is newbie corp chat; he advertises for a few more members and buttonholes people that he notices running level 4 missions in empire who are in NPC corps; he collects tax at 10%; they get wardecced and lose some ships; they join a nullsec renter corp; they jump alliances when their ratting space is taken by an invading space and they can no longer rat; he stops logging in as much; they atrophy and die; they sit there with 17 unsubscribed and unbooted members until the servers go dark. Continue reading What Makes a Great Corporation: The Big Story →

“Oh dear,” I hear you say. “Yesterday was about hard, eve-online basics like Fleet Commanders and this time you’re going to waffle on about touchy-feely social-worker nonsense with no relevance to Eve.” Fear not, gentle reader! This one is going to be more practical even than “find a willing FC“.

If you are looking at leading a corporation in Eve, then you have to know what your real job is. Just as the job of FCs is really entertainment, so the job of corporation leadership is actually less Mussolini and more maitre’d. Every month or two you’ll get to make a “big decision” about where to deploy to; which alliance to join; which faction in that horrible alliances’ interminable backstabbing and infighting to back; who to blame for its fiery and embitttered collapse. Stuff like that. But your day job is less glorious.

You need to take fifty or a hundred people who have never met and turn them into a community so sticky that they care not one jot about the loss of their ships, their assets or even their space in comparison to the continuation of their group of friends. This means being Solomon in a hundred petty disputes, yes, and in that bit you are on your own. But there are solid, practical things you can do.

Continue reading What Makes a Great Corporation: Community →

In my role of consigliere to The Mittani, CEO of Goonswarm, one of the roles I have is advising him on how healthy and active corporations within the Alliance are. This enables him to cull the weak, headshot the unworthy and reward the faithful and doctrinally pure.

As a result of spending about a year and a half sorting the wheat from the chaff, corp-wise, in one of the most successful alliances in the game, I have learned to spot patterns in what makes corporations healthy and what kills them. Contrary to what you might think, being on the winning side is barely relevant. Good, well-run corporations will thrive, even in times of adversity for the alliance, while peace and prosperity will kill weak corporations even more surely – though less dramatically – than war. Continue reading What Makes a Great Corporation: Fleet Commanders →